Uptown Talent Partners is a Talent Acquisition and Consulting firm that supports both talent and major business with their career growth.
When designing their business we started with their brand strategy and the creation of their business name. From there we channeled the corporate meets playful vibe of the UTP personality to create their brand identity, website, and marketing strategy.
We designed simple yet playful pattern that Uptown Talent Partners can use for print and marketing items. The goal for the overall brand identity was to keep it clean and simple, so we made the star style to resonate with the stars that her clients are.
